ROdown Blog
Why everyone needs a Nudge
Hey there! Welcome to Reach Out if you haven’t been here before. I’m The Nudge, the oaf like blue thing you may have seen getting around.
Nudging is a concept that has been around since the days of old, when MSN messenger owned our lives and way before Facebook even thought about the Poke.
You can nudge people offline too. Sometimes it’s your friends, family and pets that do the nudging, when you need to take a step or lose your way.
The point is, it’s a gentle nudge, because you already know you need it. It just takes that little extra prod, poke, or side shimmy to get you back on track. You already have the resources, they just need tapping sometimes, and that’s essentially where Reach Out comes in.
Reach Out is a service that provides that little extra info, support and encouragement.. When you get run down, or are faced with a moral duel and tempted to give in… It's a small thing, but once in a while: Everyone needs a Nudge.
At this point you might be wondering, who is this Nudge character and why is it talking about nudging as though it’s something new?
For Reach Out, The Nudge is new. While the site has been re-developing, the Nudge (me) was born as the central character to personify Reach Out in a campaign that began on June the 8th. The aim is to reach more young people than ever, 'cause everyone needs a nudge.
Check out our TV ad below. You may also see me nudging about in outdoor advertising, cinemas, magazines and all over the web.
If you want to share something you might need a nudge on, check out the community forums.
If you have great ways of giving your mates a nudge, fill us in and share them here.
If you see me out and about or have ideas on places I should be hanging out and what I should be doing to reach more young people, let us know.
If you want to explore the site, wherever you’re at start here.
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Comments (Page 1 of 2)
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Nick1988
9 months ago
Reply ReportHas anyone seen it on TV yet? Love the new ad guys!
Liamay
9 months ago
Reply ReportYes yes i have! I just saw it on Channel 7 :-) YAY!
canberra-jd
9 months ago
Reply ReportHaven't seen it on TV yet but I saw it in the train station the other day (and might have taken a photo of it - lol)... I've seen the ad on youtube though... it's awesome!
O.P.H.E.L.I.A
9 months ago
Reply Reporti need to get out more :) --
I saw it on UTube and i s2 it so i faved it...
its cute...who created it?
and the apostrophies never work on here
Atari - Inspire Crew
9 months ago
Reply ReportI ♥ the nudge!
Alphabet
9 months ago
Reply ReportThe Nudge is the hottest thing ever!
Charlotte-RO Crew
9 months ago
Reply ReportHow great is The Nudge?! Who could not totally heart The Nudge?!
anna
9 months ago
Reply ReportI heart the nudge as well - Atari - how do you heart?!
In response to i.s2.inspiration - the guys at Sixty40 (www.sixty40.com.au) made the ad.
Triple J helped organise the music - it's called 'Too safe' by a band called Swiss - you can find out more about them here: www.myspace.com/swissfolk
RobynTheLoneTasmanian
9 months ago
Reply ReportI saw these ads on bus shelters in Melbourne and Sydney over the last few days. Decided to have a look ~ very nice idea. (:
Becks
9 months ago
Reply ReportI <3 the Nudge. He is adorable! =)
Janice-RO Crew
9 months ago
Reply ReportA few people want to know the details of the song for the Nudge ad.... well ask and you shall receive:
The band is Swiss and the song is called Too Safe. They are a Triple J unearthed band.
Check them out here:
http://www.triplejunearthed.com/artists/FeaturedArtist.aspx?artistid=26338
O.P.H.E.L.I.A
9 months ago
Reply ReportIn response to Anna's response ... response...anywho....losing track...how awesome is JJJ and RO too!
I have a feeling a stuffed creature - aka The Nudge...will be created as a stuffed toy!! It's so cute! just a big blue thing with a smiley face! Awww...its cute! You know what would have been cuter? If he wore a RO Shirt!! Heeee!! Lol..QUE-TAA!!
What the bananas? Im a designer! Can I design the Nudge - as a big stuffed pilllow for myself?
:)
Im going to check out their MySpace
HannnaH
9 months ago
Reply Reportlove the nudge add..... i seen it on tv a few hours ago and thought i might check out the sight... in just a few hours ive learned so much about everything .... CHEERS
Becca
9 months ago
Reply ReportHannah - that's awesome! There's a few of us that have been around for ages - but its great to have new people! I hope you come back - and enjoy the site while you're here! :D
Michelle-InspireStaff
9 months ago
Reply ReportOh I love the idea of a stuffed toy version of the Nudge - i.s2.inspiration. Z That's such a cool idea.
O.P.H.E.L.I.A
9 months ago
Reply ReportSo, that means - i.s2.inspiration (Which is me) haha...shall be starting on it, today... for my own collection of pillows :)
And when its done, I shall send you a photo of him, alongside my other pillow collections, which I have no idea where they went! They were here a minute ago :S
Yayyy! XD
Meke
9 months ago
Reply ReportSaw it on TV last night...I was brushing my teeth and heard the music so I ran out to the lounge...think my housemates thought I was a little crazy! Glad to see people are getting online after seeing it :)
NadineF
9 months ago
Reply ReportI like the idea of a stuffed nudge too!
He is a great addition to the RO team :)
O.P.H.E.L.I.A
9 months ago
Reply ReportThe Nudge comes in all varieties:
1. Hoodie Jumper
2. a HUGE beanbag
3. small keyring
4. pillow
5. stuffed nudge toy
and I think the Nudge is taking over ReachOut, actually, wait...No... not really, the Nudge is created, because of ReachOut ...Ah..Ha! Smart!
Back to work...btw...the new RO is kinda addicting...*hides face*
misty
9 months ago
Reply ReportYeah I Love the nudge too! But im confused, who invented the nudge was it around before the ad or not. Also whose the dude at the end of the ad?
Blonde = mayb
jackm
9 months ago
Reply Reporthehe just saw the add and it made me join, so here i am, a product of your new add campaign :P
Liamay
9 months ago
Reply Reportwow its really great to see the Nudge bringing people to the website :-) yay for the nudge!
Welcome to RO Jackmcentee!
jackm
9 months ago
Reply Reportthanks liamay, glad to be here :)
O.P.H.E.L.I.A
9 months ago
Reply ReportMy friend wants to know, before joining ReachOut (Shes a goose)...Lol...if the Nudge loves Pokemon? Shes just as random as I am :)
♥
And Mac Mac (Anna)....the heart that Atari did is done like this:
& hearts ; (put altogether without space) ... and viola we have ourselves a *draws heart in the air* ♥
*smiles*
O.P.H.E.L.I.A
9 months ago
Reply Reportwoops...that didnt work...haha...
♥
But thats how its done, Anna :)
anna
9 months ago
Reply ReportHey Misty
The Nudge is a new concept + new campaign - but it is like a monsterification of RO. ie RO=a nudge.
Does that make sense?!
The celebrity cameo at the end is actor Gyton Grantley who was Carl in the first series of Underbelly. He came in for a workshop last year to do an interview for the old site + is so passionate about RO that he agreed to be in the ad - how great is that!:)
Anna
Edited by moderator 9 months ago
mischief_managed
9 months ago
Reply ReportMy royab interviewed Gyton Grantley. :) He is a really cool guy and is very lovely! :)
O.P.H.E.L.I.A
9 months ago
Reply ReportI was driving with my cousin and my twin and I have never seen anyone get so excitedly hyped up to see the Nudge at a bus stop. Lmao! Im still imagining it in my head!!
Me, twin and the cousin was driving on the freeway near B/Hill and he was like: THE NUDGE THE NUDGE THE NUDGE! THAT BLUE FRIEND OF URS OLLIIE! Haha!!! It was randomely funny, cos I was trying to navigate on my phone and he scares me with that Lol!! And I only saw a glimpse of it! But I saw the blue nudge! Yay!! Anyhow, back to sewing the Nudge!! Its almost finished :)
My cousin helped draw it for me, but I drew the Nudge so, he can copy it on the material.
AngieSays
9 months ago
Reply ReportYes, very cute idea and the Nudge is a perfect character for it!
slasher9678
9 months ago
Reply ReportThe Nudge what can I say that cute thing is just awsome!!!